Traditional Indian life is intimately associated with cow dung. Research on cow dung by Dr. L. M. Gosal concluded that cow dung contains all antiseptic properties. Cow ghee, when poured on burning cow dung, produces a phenomenal amount of beneficial gases such as ethylene & propylene oxides that fight pollution effectively. Cow dung has anti-microbial and mosquito repellent properties.

The ancient source of knowledge of incense is in the Atharva and Rig-Vedas. Venu Madhuri dhoop brings to you the ancient, traditional wisdom of dhoop making with the benefits of cow dung and ghee. Being made from all-natural ingredients, the dhoop is totally chemical and charcoal free. Thus the dhoop is termed natural, mildly fragrant, antiseptic, air purifying, and auspicious.

Also, the dhoop is the best substitute for using agarbatti which contains bamboo sticks. Bamboo is never burned as per Indian tradition; the scientific reason is bamboo contains lead and other heavy metals, by burns it transforms into lead oxide and lead oxide is neurotoxic.